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When Tom Savano launched their award-winning premium cocktails, setting the right tone with their brand story was such a high priority – they invented an iconic founder, and named their company after him. But in many ways creating the perfect tone of voice is similar to conducting an opera.
In marketing, a lot goes into your branding efforts. From blogging to video reviews, there are dozens of creative ways to get your business to stand out. Branding is what allows your business to develop a voice, identity, and value, but it isn’t as burdensome or costly as you might think. In fact, there are a plethora of options beyond just logo designs and quirky websites that you can consider that will work within your budget. Here’s how you can get the most out of your branding budget with the resources you already have.
Doing business today means knowing how to get the most exposure to customers. Social media has democratized attention. People have access to more content than ever before, so it can be difficult for a company to break through the noise and capture their audience’s attention. It’s easy to swipe away from an article or close a tab playing a video if it stops being interesting.
Times change, and while we live in a digitally-oriented world where paperless offices are dominating the workforce, some traditional marketing tools remain just as relevant to-date: business cards.
If you think the purpose of your brand needs no explanation, think again. We tend to concentrate on our company’s needs and see the product or service we are selling as a top priority. So, before you start to look for your company’s purpose, take a moment to define what realistic goals you need to reach to run a successful business, and to guarantee the best user experience for every customer. Your brand’s “why” cannot simply be answered by what you have to offer; it has to focus on your audience and how you can answer their questions and solve their problems. Potential customers or clients are looking for a business that instills trust and has the ability to make a meaningful impact on their lives. If you can’t describe the purpose of your company brand clearly, chances are you are wasting the potential of your best asset.