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Logo Tips

9 Most Popular Google Fonts For Logo Design

Google Fonts is a huge collection of free open-source fonts curated by Google and developed by font designers around the world. 48hourslogo being the most affordable logo design marketplace, free Google fonts are used extensively in our logo design contests. Based on a quick study of our most recent 100 winning logo designs, here are the 9 most popular Google fonts for logo designs.


Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance.

Categories
Logo Tips

5 Basics of Branding and How a Logo Design Contest Can Help

 

Branding and logo design

Branding is the idea consumers have about a company. A brand must differentiate from the competition adopting a style that is unique. This style: logo, website, brochures, and online/offline ads is recognizable by consumers. The Design Council suggests,

“any organization can benefit by creating a brand that represents the company as distinctive, trusted, reliable, or whichever attributes are appropriate to that business”

Categories
Logo Tips

Colour in Logo Design: How to Choose the Right Colour for your Brand

colour in logo design

Choosing colour in logo design can be hard. The possibilities are endless, so how to know which palette is best for your brand. The Creative Blog tells:

“The human mind is highly responsive to visual stimuli and colour is one of the major defining factors in that response”.

Colours are an essential part of the design process, knowing the meaning behind makes a huge difference, as certain hues can elevate or plunge a brand.