When talking about logo design we all know the public should be able to get the brand message in matter of seconds. Yet, having a logo with an extensive colour palette or relying too heavily on colour are very common mistakes.
Colour should be the last feature when making a logo, mainly because a logo has to look good in black and white as well as colour. That said, having the right hint is still important. And as general rule a logo design shouldn’t have more than 3 colours. Excessive use of colour can cause confusion. And a logo design can’t make a good impact with a large mix of shades and hues.
Continue reading Why Your Company Logo Shouldn’t Have More Than 3 Colours
We’ve been talking in other posts how logo contest can be very handy in the early stages of a small business. It’s affordable, fast and hassle free. But, we never talk about the down side of having a logo design online. In this post, I’m going to dispel the myths of designing super-fast logos. I’ll give you the tools you need to decide whether a logo contest is good for your business or not.
Continue reading Pros and Cons of a Logo Design Contest for Small Business
Branding is the idea consumers have about a company. A brand must differentiate from the competition adopting a style that is unique. This style: logo, website, brochures, and online/offline ads is recognizable by consumers. The Design Council suggests,
“any organization can benefit by creating a brand that represents the company as distinctive, trusted, reliable, or whichever attributes are appropriate to that business”
Continue reading 5 Basics of Branding and How a Logo Design Contest Can Help
Sometimes we remember brands because of their logos. A logo design is an essential part of a brand identity. It seems like an easy task, but designing a logo is never easy. Most logos we see everyday are the result of a process. The Hubspot blog suggests,
Continue reading 5 steps to design a perfect Logo for your business
Choosing colour in logo design can be hard. The possibilities are endless, so how to know which palette is best for your brand. The Creative Blog tells:
“The human mind is highly responsive to visual stimuli and colour is one of the major defining factors in that response”.
Colours are an essential part of the design process, knowing the meaning behind makes a huge difference, as certain hues can elevate or plunge a brand.
Continue reading Colour in Logo Design: How to Choose the Right Colour for your Brand
Matching business card and stationery pack (including letterhead and envelope) are essential for your brand. After designing your business logo you may want to also create a matching business card and stationery for your brand.
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Many of our customers choose to get a matching brand identity design after creating their custom logos. And one of popular brand identity design option is social media cover design. Whether it’s Facebook, Twitter, Pinterest, or Instagram, our designers can help you create a design that perfectly matches your brand.
Continue reading Facebook and social media cover design inspirations
We’ve done lots of logo contests for pet industry, with shelters and shops competing to place their animals in a limited number of homes. Customers are looking for organizations that are passionate about providing loving care while standing apart from the mass competition. A pet logo design can showcase a company’s values, products, personality, and unique selling point all without the logo becoming too cramped. Below are some tips on creating the perfect pet logo.
Continue reading Tips on Creating Pets Related Logo Designs
Having a good logo is vital for any business. It acts as the visual representation of your company, conveying your values and helping to make your brand instantly recognizable. Without design experience, creating a logo for your brand can be tricky and expensive, which is why more and more business owners are turning to crowdsourcing.
Continue reading What’s crowdsourced logo design and should you take advantage of it?
Logo design files come in a variety of formats – from JPEG, which you see almost every day, to CDR (CorelDraw), which you may not have seen in a while, if ever before. Here’s an overview of common logo file format types, and what you need to know about them to manage your logo design files.
Continue reading Understanding logo design file formats