Having a logo for your business is great, but you can make it better by incorporating your brand’s slogan in the same space. Why should you do it? It’s simple; consumers gain a better understanding of your brand. And good copywriting prioritizes crisp, clear and brief writing over everything else. Here are five steps to create a logo with a punchy slogan.
1. Ask questions
Starting a project as essential as logo creation requires you to think and plan exactly what you wish to convey through your logo and slogan. A logo need not speak a lot, but it must speak enough. And when you add your tagline to your logo, you make it easier for people to recognize your brand, what it stands for and how it will enrich their lives. Your brand may be about sports gear or just a page that caters to an audience that likes to listen to electronic music and study.
The questions you need to ask may vary according to your brand, but here are some general questions you can start with:
- Are you just starting with your branding or are you in the process of rebranding?
- What emotions do you want people to feel when they see your logo?
- What emotions do you want people to feel when reading your tagline?
- If your logo were to go up on a billboard, how would it look?
2. Revisit brand identity and purpose
Brand identity and brand purpose are interlinked yet distinct. Your logo and tagline should clearly outline what your brand identifies as and what its purpose is. Anyone who looks at your logo must comprehend exactly what you do and must invoke certain emotions and feelings.
Nike’s “Just Do It” invokes inspiration, motivation and taking the initiative. You can look at other such brands and their taglines to get some inspiration to better frame your own brand identity and purpose. Having a strong understanding of your brand will really help in growing your business as well as representing it in the space of a logo.
3. Create a catchy slogan
If you’re adding a slogan or tagline to a ready made logo, then it must be short, crisp and catchy. Make it too long and you lose your audience’s attention. Not only that, but you would also have to reduce the font size to fit it within the confinements of the logo.
You will also need to opt for the right font for both the logo and the slogan. They both can have the same font or two different fonts that complement each other. When you use the font to write your slogan, you want to exercise your creative writing skills and write the best possible copy you can.
If you find yourself struggling to write good copy, you can hire a writer to do it for you. You’ll find plenty of qualified writers online, whether you’re looking for copywriters, content writers or even if you’re looking to hire an academic writer. I frequently use StudyClerk writers who help do my research paper and any other work including creative writing, research papers, etc. in quick time. It is a service that offers great academic work, web content and can even help you with any business writing you need as a student entrepreneur.
4. Create a representative logo
Now that you have your tagline ready, it’s time to shift your focus on the logo. However, you don’t need to follow this sequence. You can target either of the two as your first choice and then work on the other.
When it comes to logo creation, you want to go back to all the points you may have noted down about your brand identity and purpose, the questions you asked and the answers you gave for all. Imagine a visual representation of it all and then start looking for ways to make that come true.
You can also browse to plenty of other logos for inspiration and look at the different subcategories of logos that exist online. You will be able to find a ton of inspiration to sit down and sketch your own logo. You can either make the logo on your own or take the help of a professional.
5. Experiment with placement and spacing
Finally, when you have your logo and tagline ready, you want to start experimenting with how you place them together. They should be distinct yet complement each other. The software you’d use to create your logo would have guiding boxes to help place everything in the same amount of space.
Continue experimenting with fonts and sizes until you reach a point where you are satisfied with your logo. Take feedback from other people and check to see if it invokes the emotions and thoughts you first started with. Make changes to anything that doesn’t work as efficiently.
Having a logo with a tagline isn’t something new, but it will always remain a popular way to further express the message of a brand to consumers in a tiny amount of time. If you can perfect your logo and tagline, you can cross off “blurry brand recognition” off your list as people would be able to know exactly what you are all about.
Paul Calderon works for a tech company in the corporate sector as the product design and development and leads and develops distribution channels for boosting sales. He’s also a very good thesis writer and helps university students master thesis writing and boost their grades. In his free time, he loves to watch wildlife documentaries, cycling and playing lawn tennis.