If you think the purpose of your brand needs no explanation, think again. We tend to concentrate on our company’s needs and see the product or service we are selling as a top priority. So, before you start to look for your company’s purpose, take a moment to define what realistic goals you need to reach to run a successful business, and to guarantee the best user experience for every customer. Your brand’s “why” cannot simply be answered by what you have to offer; it has to focus on your audience and how you can answer their questions and solve their problems. Potential customers or clients are looking for a business that instills trust and has the ability to make a meaningful impact on their lives. If you can’t describe the purpose of your company brand clearly, chances are you are wasting the potential of your best asset.
What have all great logos in common? All great logos have different shapes, colors, fonts, sizes, and structures (letters only, letters + graphics, or just graphics) but even if they are so different, they have many characteristics in common.
For startup founders, creating a startup logo is often the first step in their entrepreneurial journey. Depending on the situation, you can find a freelance logo designer, start a logo design contest, or hire a branding agency to create your logo. In recent years, we see another popular logo design option emerging called online logo makers. There are lots of logo maker websites popping up on the Internet and each one claiming to be the best. We decided to do a comparison test by providing the same input and see which logo generator can produce the best results.
Becoming a big-time entrepreneur is perhaps the biggest dream of most people. At the same time, it is super challenging especially considering the huge competition in the modern world of business.
Your logo is a key part of your overall branding efforts. It’s the visual representation of your business, and an important way to boost brand recognition. The logo you create should be uniquely yours, and it should speak to your company’s values and mission.
Google Fonts is a huge collection of free open-source fonts curated by Google and developed by font designers around the world. 48hourslogo being the most affordable logo design marketplace, free Google fonts are used extensively in our logo design contests. Based on a quick study of our most recent 100 winning logo designs, here are the 9 most popular Google fonts for logo designs.
Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance.
This is a guest post from LogoAi.com – An online logo maker powered with AI Technology.
When talking about logo design we all know the public should be able to get the brand message in matter of seconds. Yet, having a logo with an extensive colour palette or relying too heavily on colour are very common mistakes.
Colour should be the last feature when making a logo, mainly because a logo has to look good in black and white as well as colour. That said, having the right hint is still important. And as general rule a logo design shouldn’t have more than 3 colours. Excessive use of colour can cause confusion. And a logo design can’t make a good impact with a large mix of shades and hues.
Logo and SEOs are two basic aspects of any online businesses. We’ve been talking in other posts how logo contest can be very handy in the early stages of a small business. It’s affordable, fast and hassle free. But, we never talk about the down side of having a logo design online. In this post, I’m going to dispel the myths of designing super-fast logos. I’ll give you the tools you need to decide whether a logo contest is good for your business or not.
Branding is the idea consumers have about a company. A brand must differentiate from the competition adopting a style that is unique. This style: logo, website, brochures, and online/offline ads is recognizable by consumers. The Design Council suggests,
“any organization can benefit by creating a brand that represents the company as distinctive, trusted, reliable, or whichever attributes are appropriate to that business”