Coming up with a logo for your online platform requires you to make good decisions that will help your business stand out. There are so many different businesses, not just in your niche but across different markets. That means your logo needs to be a defining signature that is easily recognizable and market-ready.
Whether done through a logo crowdsourcing website or a logo creator online, there are four tips that you need to take note of. By the end of this guide, you will be better informed creatively about the direction and branding of your business on the internet.
- Identify with the customer
Businesses of any size adhere to the notion that the customer is always right. With a logo, that is definitely the case since customers attract more customers, especially online where social media and instant messages replace human interaction.
Make sure to do your own targeted research on your online customers. Find out what makes them buy certain products and services. Then, integrate that creatively through your logo design. Most importantly, study how your logo’s application relates to your packaging and how you present your services online.
If you have any doubts about the finished product, you can conduct a focus group discussion about your branding or request feedback through your valued network of partners and trusted friends.
- Mind the text
It’s not enough to make your logo easily recognizable; you also need to make sure that any text you use in the design is clear and memorable. Consider the typography and words you use, as these can both draw attention and provide an immediate impression of what your brand is all about.
The text on your logo has to make sense with the graphic attached to it. There are many options you can go for design-wise, and some have even chosen to simply make the text the focal point for the logo. Because users are also attracted to good copy and labels, you need to study the text element carefully.
- Be original
Most identifiable brands have timeless logos because they were daring enough to be original. The same should be considered when you are leading your logo design efforts. Do not allow yourself to be swayed by what’s popular and merely copycat the trends.
Your logo has to be unique. In fact, your logo can become a marketing success online if it looks nothing like your competitors’ designs. Don’t be afraid to do something that is not done in your niche, either. Doing so will define your successful marketing strategy later on, whether it be through digital marketing or offline means.
- Don’t be afraid to redesign
You need to be open to change because there are so many determinants to successful logo design. Maybe you’ll want to integrate a new product or service that redefines your branding down the line, and this may not make sense if you stick to your current logo design.
If you need to redesign your logo, make sure to study what needs changing before publishing a new one. Study your current customer’s preferences, and take a look into the evolving design trends online. As an opportunity to refresh your business and re-identify with a new market, a rebranding or redesign may just be what you need.
If you want to pull off a successful logo design plan to grow your personal brand, take note of these aforementioned tips. Remember to always be open to as many online possibilities as possible to meet branding goals and maintain timeless marketability online and offline.