Strengthening your position in the print market requires some market research. If you want to grow your business effectively with one of the best print designs out there, you need to ensure you fully understand your business and stand out from your competitors.
To further clarify what you have to do, you can ask yourself questions such as ‘how will this help my business grow?’ How do I stand out from my competitors? And how can this help me benefit my target audience?
Well, let’s not wait any further because, in this article, we will show you the best ways you can use to grow your business with print designs.
Top ways to grow your business with excellent print designs
Have a clear business idea
Like any business you start, you need to have a clear and unique idea to carry out. In addition, you have to know who you are dealing with and who are the people who will be interested in your print designs.
Hence, it would help to create a detailed persona for your buyers and market.
Try creating a specific niche with a unique design focus. For example, instead of selling available shirts, you can aim to sell logo shirts for sports fans, fans of celebrities, and more.
Pay attention to your flyer print design
Flyer printing is an excellent way of advertising your brand or events. Even though many may think it’s a traditional way of thinking, they are wrong about this. In other words, flyers are easy to distribute, durable, and great for gaining public notice.
Not only are flyers easy for getting information across, but you have many printing options and can get a range of folded leaflets.
For example, HelloPrint offers a range of folded leaflets, and you can learn more about Helloprint’s flyer printing on their site to see what they have to offer.
Set up an online store
When setting up an online store for prints on-demand, you can consider combining WooCommerce plugins and WordPress development options. They are both flexible and offer a worldwide reach so that you can integrate globally.
Using the WordPress ecosystem, you can find many extensions that assist you in integrating an online store with fulfillment partners, making it reasonably easy to sync orders and inventory and enhance the production to delivery process. You can try using some helpful WordPress ecosystem plugins for your print-on-demand store:
- Scalable Press, Customcat,
- Acutrack and more
Set up branded private portals
Some time ago, Vistaprint began a Brand Matching facility that allowed smaller businesses to create various printed marketing products that include: pens, and brochures, all of which included the same fonts and brand colors. Moreover, making small business branding may be hard to conduct when you aren’t using the proper tools.
You can full-scale your printing business online by offering branded private portals for your corporate clients that include design templates on envelopes, business cards, and more. In addition, a B2B corporate storefront will be able to serve organizational needs.
That is your chance to simplify your product offerings and make them more accessible. For instance, if your goal is to focus on customer groups & niche product segments, you can try to set up niche stores that have a back-end administration that is centralized. Or, to use a better example, you can even try to use a web to print storefront which will allow you to sell photo books or products individually.
Serve needs with print marketing
Marketing your business has to be an essential part of your business plan.
You must show your clients how valuable they are and how helpful you can be to them.
Moreover, postcards, t-shirts, promotional items, and flyers are all different methods to spread your name to customers.
Additionally, you can consider printing QR codes and URLs on marketing materials to link online branding and print altogether so you can showcase a unified and strong brand identity across multiple platforms.
Encourage brand loyalty
If you want your marketing to be successful, let’s not forget to make your printing high-quality.
In order to start attracting new customers and establish long-term relationships with them, you must utilize traditional printing methods such as banners, promotional products, signs, and much more.
Sending direct mail with promotional products that include discounts or even referral incentives will increase response and engagement rates. Thus, you might even turn some clients into brand ambassadors who will always be saying good words about your brand.
Become a print marketplace
Another great idea is slowly transforming your business into a print marketplace. You can start allowing graphic designers worldwide to create, and publish all of their designs. Moreover, you can put a commission percentage for designers and give them their percentage whenever designs under their name are sold.
This approach doesn’t require much investment on an internal design team and offers various options for your customers.
Don’t forget that artwork and design templates that stand out to attract and engage customers. Additionally, you may add as many vendors as you need to your online print storefront and widen it to product offerings.
If you want to take it to the extreme level, you can consider integrating third-party suppliers, drop shippers, and even fulfillment partners. This way, you are automating your order and delivering high-quality.
Work closely with a web-to-print vendor
Similar to other e-commerce businesses, you have to be excellent at building a robust network with trade printers, designers, and resellers. Your top priority should be to ensure your customers are satisfied and happy. Let’s not forget that trying different methods for marketing yourself is also vital.
Above all, to ensure your online store is growing, you have to coordinate with a vendor to apply different changes on your website depending on growth plans. If your web-to-print software providers are not continually upgrading their systems, they aren’t the proper fit for your online business. You want to avoid forming a partnership with a vendor who is always sticking to old softwares and methods of working.
Ensure the vendor you partner with wants to see your company prosper and grow. Moreover, it will help you achieve better success rates year by year.
Localize your print services
Expanding your customer reach, in other words, is making your customer spend more money on your product or services. In other terms, this can be described as Upselling, a sales concept that can guarantee success for your web-to-print storefront.
Even though you may come across many printing companies, it doesn’t mean all of them will provide high-quality prints and good customer service. However, you can also consider localizing your services to reach the proper size of your target audience.
Alternatively, you can think about allowing your potential customers to use pre-designed templates or see 3D previews of their web content, designs, and more. Hence, this way, you are personalizing the shopping experience.
To localize your services, you should consider opening different stores in each country or region of your country. For example, you can use other personalization print design options in middle east countries and different ones in European ones. In addition, consider offering local currency payment options and various shipping options.
Wrapping it up
Print designs have a high level of uniqueness and are not particularly preferred by most business owners since it is perceived as a traditional working method. However, this perception is deceiving since print designs still, until this day, offer an extraordinary amount of benefit to your business.
Pay a lot of attention to incorporating unique print designs into your marketing strategy. You can think of unique print designs quickly.
You have to provide print designs for your target audience and ensure that you localize your services. When you are servicing your customers in their local language or setting up a store in their country, it can make a difference in how they feel about your online store. In other words, it’s a whole new level of personalization.
Don’t forget the importance of the mutual relation and harmonization of the styles of the logo and any kind of platform and any type of marketing.
When we mention print design, we may always think of it as traditional marketing and passing out print design flyers around the city. However, the digital age has changed everything, and print designs aren’t perceived that way anymore. There are many alternatives you can use with technology now. What is so interesting about it is combining modern marketing strategies with traditional ones. This counts for Print design marketing too!