Email marketing is an essential tool in the success of every business, and this success depends on how well you design your email campaigns.
What Is Email Marketing Campaign?
Email marketing campaign refers to a series of marketing strategies where you contact multiple recipients at once and it’s one of the most influential lead generation tools.
The campaign designs are so that you can timely reach out to subscribers with valuable content and relevant offers.
With email campaigns, you can meet customers at the various stages of their buying journey. Thus, you build a long-term trusting relationship with them.
Effective email marketing campaigns enable you to create awareness, generate traffic, nurture leads, and generate more revenue. Powerful email marketing platforms like Klaviyo or some Klaviyo alternatives might help you implement your email strategy. Additionally, ensuring email security through a proper DMARC setup can protect your campaigns from phishing and spoofing, improving trust and deliverability. Before launching a campaign, use a free DMARC checker to validate your DNS records and confirm that your domain is properly secured.
Best Email Marketing Design Examples
To remain relevant in your customers’ inboxes, below are some compelling email marketing design examples to inspire you.
- Adobe Promotional Email with Pricing Plans
Adobe’s design can help where you have diverse customers with similar interests but require different items from your store.
In such a case, you may use two CTAs simultaneously in one email to the same person and allow them to select the most exciting offer.
For example, you may include two products with the same price, yet their features are different and can serve various purposes.
- Uber Email – Enhancing Customer Engagement
Uber’s campaign aims at enhancing customer engagement. For example, the company uses simple emails to inform subscribers of promotions and deals.
The emails have a brief initial description and a corresponding CTA suitable for those who would like to scan through emails quickly.
A more detailed but simple, step-by-step description follows for those who want to learn more about the deal.
Moreover, the Uber email design is consistent with its brand. They use geometric patterns and bright colors in all parts of their visual branding, like the website, its app, and social media photos.
- InVision LABS Attractive Email Design
Their design is clean and has an attractive color. The email’s dark blue background for the CTA and the white box at the bottom attract readers’ attention.
In addition, they include well-presented product images that enable the recipient to understand the publication details before getting into the explainer copy.
The corresponding website also has a bright blue color making it a strong example for perfect branding.
- Starbucks Welcome Email To New Subscribers
You don’t need to have complex welcome emails for them to be effective to your subscribers. For example, Starbucks has a visually appealing email informing the customers what they’ll be receiving.
If you need to design stunning newsletters, it’s a pretty straightforward process when you start with the right tools. For example, Sender.net design-builder is a user-friendly and well-balanced tool with delicate features and many premade and completely customizable templates. Start creating beautiful newsletters or create custom email templates with zero experience.
- Dropbox Re-engagement Email To Customers
For re-engagement purposes, Starbuck sends emails asking their subscribers for a comeback. The email seems funny.
It’s sweet and short to emphasize the message and, at the same time, not mess up with the addressee’s mood.
The email reminds your subscribers of the brand’s existence, making it a valuable touchpoint. However, by using embedded email surveys, you can gather instant feedback while also adding incentives to inspire customers to act immediately.
The example above is well crafted to portray dropbox as the subscribers’ all-time solution.
- Shwood & Stanley Email with Focus Message
In digital marketing, your email’s visual quality highly determines the recipient’s reaction upon its reception.
The sample email from Shwood & Stanley emphasizes on such high-quality visuals, especially the textured background, the list, and the shadows.
- Nike New Season Products Announcement Email
The periodical email from Nike conveys its message during the summer season. It has a simple design with minimal copy and is very straightforward.
Even though the CTA emphasizes men, the subscriber can also shop for the kids as such options are available. The sand-like background brings out the beach imagery and sets a summer mood.
If you require creating this kind of email for your customers, get high-quality product photography, a segmented email list, and the most optimal CTA.
- RedBubble Promotional Email with Deal
The design above is a promotional one. It’s very impressive with user-made artwork. It deals with merchandise with designs of worldwide artists.
When artists see Redbubble featuring their content, there is a high likelihood of sharing the message with colleagues and friends.
Besides linking to the artists’ designs, the email campaign also includes adorable quotes from them. Many customers will open RedBubble’s emails to get inspiration from more quotes.
- Cuyana Early Access Email with New Product Introduction
This Cuyana promotional email targets subscribers of “early access” to a new product. It showcases the new product, and this is the customers’ reason for signing up.
The email’s design is sophisticated and clean due to the use of attractive fonts and negative space.
This perspective is ideal for women’s accessories and apparel companies.
Their consistency in the coloring of the signature and the CTA is just lovable! So, for such and more, try out Sender.net’s drag & drop builder, and you will be stunned with ease of use and design possibilities.
- Paperless Post Holiday Email Reminder
While there are many holidays throughout the year, many people tend to forget some of them. Paperless Post-marketing email reminds the reader of these special days.
These emails have attractive headers, clear CTAs, and question-like subheaders that leave the recipient to take the appropriate action.
In our case, the recipient’s action can be purchasing a card for their mom on Mother’s Day. This saves them the guilt of forgetting the big day.
- Zapier Educational Newsletter Example
The approach of Zapier to their email recipients is in such a way that they identify with the subscribers’ problem, which they are not aware of. They also offer a solution to it.
The email is empathetic and insinuating that the reader is struggling with the same issue.
The email has three significant areas: problem identification, reminding the recipient of the pain it causes, and offering a way out.
- Charity App – Progress Update with Timeline
Although most organizations will put more effort into promotional email marketing, transactional marketing is equally important.
These emails are a follow-up to an action previously taken by the recipient on the website.
When some companies send automated emails and forget, Charity: water informs the donors of their money’s effect over time.
The email includes project timelines with accompanying tables, making them easily scannable, thus saving the reader’s time.
Keeping your audience engaged and informing them of their actions’ impact increases their future participation.
Final Word On Email Marketing Design Inspiration
You could get email design inspiration from various platforms that you can use in your campaigns.
An ideal email design has easy-to-read fonts, high-quality images, and clear CTAs. Also, it should have white spaces and contrasting elementary colors and short sentences.
With these tips—plus the endless list of examples—you can craft an effective email that stands tall in the flood of campaigns hitting subscribers’ inboxes daily. And by using an email address verification checker, you ensure your messages reach real, active users, boosting your deliverability and engagement rates.
Also, have a go with Sender.net – an all-in-one email marketing platform that will lift your email campaigns to the next level. Sign up for free. No commitments, no credit card required.
Skirmantas Venckus is a writer by day and reader by night. He hates talking about himself in the third person. He is also the growth hacker at Sender.net – the email marketing provider that is focused on user-friendliness, affordability, and utility.