Logo Tips

Logo Size – Is There a Standard Logo Size for Everything?

Today, it should come as no surprise that logos significantly impact a business’s success. That’s why you need to ensure you have the right logo to represent your brand. One of the challenges business owners face when it comes to logo design is size. 

When it comes to the right size of the logo, it actually depends. The standard logo size will depend on the platform where you’ll upload it. That’s why it’s essential to have easy-to-resize PNG and vector files so the logo will be able to adapt easily. 

Therefore, you need to ensure your logo design can work on different platforms. Check out these logo size guidelines:

The Basics

There are two things you need to make sure if you want to create the best logo—they need to be resizable and can be used in various contexts. With that, logo design calls for creating variations so you can fit them easily into everything! 

Your logo must be scalable, so even if you put it on a billboard, the logo will still look clean and clear. 

Remember, logos are measured in pixels. This means you’ll usually see them referred to in dimensions. Also, vector files are important because they will serve as master files you can scale, edit, or send to your designer or printer. 

It’s also a good idea to have different logo versions: horizontal, vertical, and square. These are the variations that will let you place your logo almost anywhere. 

You should also use a PNG file to display your logo online and make sure it’s less than 200KB. That way, you can guarantee it will load fast while it stays sharp. 

The Logo Size for Websites

There is no website without your logo, and every website is unique. Therefore, the right logo size to use will depend on where you will place it on your website. One thing’s for sure, though, make sure it’s in PNG format for easier application. 

If you have the logo in your site header, the size will depend on the site builder and the theme. The average height to use here is between 20px and 30px, while the width depends on how long your brand name is. 

Now, when you use it for your favicon, the standard sizes are 16px x 16px. There are factors you need to consider for social media, such as profile photos, cover photos, and banners. Therefore, you need to consider all of these when placing a logo because you want to ensure the logo will be detailed, clear, and seen perfectly. 


The truth about logo sizes is that there really is no standard size. In fact, there’s no perfect size for a logo. What you need to do is to be aware of the various logo file types, sizes, and variations that work in each setting. Use this information to help you come up with the best logo size you can use for your business.