What have all great logos in common? All great logos have different shapes, colors, fonts, sizes, and structures (letters only, letters + graphics, or just graphics) but even if they are so different, they have many characteristics in common.
When talking about logo design we all know the public should be able to get the brand message in matter of seconds. Yet, having a logo with an extensive colour palette or relying too heavily on colour are very common mistakes.
Colour should be the last feature when making a logo, mainly because a logo has to look good in black and white as well as colour. That said, having the right hint is still important. And as general rule a logo design shouldn’t have more than 3 colours. Excessive use of colour can cause confusion. And a logo design can’t make a good impact with a large mix of shades and hues.
Logo design files come in a variety of formats – from JPEG, which you see almost every day, to CDR (CorelDraw), which you may not have seen in a while, if ever before. Here’s an overview of common logo file format types, and what you need to know about them to manage your logo design files.
The Force Awakens trailer revealed a lot of exciting scenes. Did you catch the Galactic Empire rebrand amidst the action? We’re taking a look it in here.
Does your business need a personal touch? Take a look over these 27 handwritten fonts – you’ll find many creative options that will personalize your logo!