The icon logo is one of the variations of the logo that usually every company has, but some companies give it more and some less importance. However, in a certain perception of things, the icon logo is perhaps the most important form, that is, in modern design, the icon logo is the basic variation from which the design and creation of the logo is starting.
Today, it is impossible to start designing a logo without keeping in mind social networks and mobile applications, ie how that future logo will look in the extremely simplified form needed for platforms such as social media feeds or, as we mentioned, mobile applications. This simplified form of the logo is the icon logo form.
In the previous article, we covered the topic of logo layout variations and why they are important, and in this article, we will deal specifically with the topic of icon logos.
Why is it good, but also necessary, to have an icon form of a logo?
There are two reasons why it is good to have a defined icon logo form of your basic primary logo. The first is the special power it gives in the definition of the brand and what we call “brand building”, and the second reason is of a technical-visual nature – dictated by multiplatform communication.
If we stop and look at things “from afar”, we will conclude that we call the world’s biggest brands and the best logos “iconic”, which is not a coincidence. An icon as a form, in any logo, contains the very essence of a logo, that is, a brand. This is the most reduced and simplified form of the logo, and therefore in creating the icon logo form it is practically impossible not to get to the very essence of a logo, the most recognizable element, the basis of the logo.
Perhaps the most vivid comparison would be with a sculptor carving raw stone until he comes to the shape he aspires to. It is the same with the icon logo form in relation to the primary logo.
As the accumulator of that essence of the brand, the icon logo is, therefore, the bearer of recognizability, authenticity, and strength of brand communication.
In this sense, it is impossible not to view the icon form of the logo as a key variation of the logo and an important instrument in the overall brand-building strategy.
Having an icon logo as a variation of your basic primary logo is, on the other hand, a technical necessity. Multiplatform communication imposes the need for multiple forms and variations of logos.
The icon logo? It’s a must-have thing!
We can use one logo on TV, and another on billboards, and we will need a completely different form of logo for smaller spaces such as mobile applications. It is in these specific spaces such as social media feeds, websites, and mobile applications that the form of the icon logo shows its strength. We can freely say that of all the variations of the logo, the icon logo is a “must-have”.
Whether it is the need for the so-called “favicon” for the website tab, display the logo on the Facebook feed, or on the mobile application, the only real solution is a reduced and maximally simplified logo form, ie, the icon logo.
In some earlier times, the icon logo form was viewed and perceived as a good solution more from the angle of brand building needs, but today in the era of online platforms and mobile devices that by nature are smaller screens and small visibility spaces, the icon logo is a technical need.
It has long been known that the largest percentage of visits and traffic to a website is made by visitors who browse the website via mobile devices.
On average, between 70% and 80% are mobile devices out of the total number of all visits to one website.
This shows how great the need and necessity of the icon logo form is for each logo, that is, for each brand if it wants to have the highest standards of good visual communication.
Accentuate the icon logo form in the communication with designers at 48hourslogo.com!
When launching a design contest on 48HoursLogo, do not hesitate to emphasize the creation of an icon logo form in a design brief that you will send to designers.
Regardless of the type of your business, whether it is a spa center logo, bakery logo, museum logo, or something else, it is unlikely that a large percentage of your communication will not take place through digital communication in an online environment – read “via mobile devices”. That is why it is important, regardless of the idea you have about your logo concept, to always keep in mind that it is necessary to have a good icon logo form of your primary logo.