Top Hat Word & Index logo design

PRIZE

$160

ENTRIES

104

Contest Winner Selected

1. Qualifying Stage

2. Select Finalists

3. Design Revisions

4. Winner Selected

5. Project Complete

Contest Holder:  tophatindexer  confirmed successful completion of this project.

  Guaranteed Contest Participation tips$45    Viewed 2024 times

Logo Name

Top Hat Word & Index

Business Brief

THW&I is a small (sole proprietorship) technical writing company that specializes in writing usability features for documentation in urban planning, government and business. The other foot is in publishing as an indexer and editor. Usability features include indexes, abstracts, glossaries, information architecture and other features to make documentation more usable for a targeted reading audience. When I'm not working on a project, I spend my time networking, talking to city planners online and meeting up with them at conferences.

Industry

Consulting

Ideas & concepts

See the attachments; my logo scheme for the last decade -- the book resembles documentation, while the top hat is a nod to the City Beautiful Movement in urban planning during the turn of the 20th Century. I want to maintain the same color scheme with the same shades of purple and green, along with the gray and black. I need a logo that's more "slick" and less kitschy and cartoonish than what I currently have (which is clip art I modified). I'd like it to emulate strength, professionalism, and reliability in a classic, timeless motif....my clients are city planners, government officials, and publishers -- a rather serious, professional, and well-behaved group. I'd prefer to keep the presence of the top hat in the logo, but it can be toned down a bit -- and the presence of "documentation" also in the logo -- see what your creativity can do! I'd like a macro version of the logo with the company name, but the logo icon should be able to also stand alone to identify the company.

Sample Styles

Client selected following sample logo design styles:

From gallery:

Additional Design Inspirations

User upload:

My Twitter icon, which I sometimes borrow for other purposes.
The "full" version of the logo; identifier, ring with name and what the company does, slogan, URL.
The minimal version of the logo, without the ring....used on some business cards, in PowerPoint presentations, and smaller spaces as a company identifier.

Top Hat Word & Index logo winner#101 by lj.creative
tophatindexer picked a winner from 104 designs by 8 designers.
Rank: 1st
Top Hat Word & Index logo design concepts #101
#101 by lj.creative
Rank: 2nd
Top Hat Word & Index logo design concepts #90
#90 by shoplogo
Rank: 3rd
Top Hat Word & Index logo design concepts #89
#89 by FilipAjlina
Rank: 4th
Top Hat Word & Index logo design concepts #83
#83 by shoplogo
Rank: 5th
Top Hat Word & Index logo design concepts #73
#73 by lj.creative
Rank: 6th
Top Hat Word & Index logo design concepts #104
#104 by FilipAjlina
Rank: 7th
Top Hat Word & Index logo design concepts #103
#103 by FilipAjlina
 
Rank: 8th
Top Hat Word & Index logo design concepts #102
#102 by FilipAjlina
 
Rank: 9th
Top Hat Word & Index logo design concepts #100
#100 by lj.creative
Rank: 10th
Top Hat Word & Index logo design concepts #98
#98 by lj.creative
Rank: 11th
Top Hat Word & Index logo design concepts #97
#97 by lj.creative
Rank: 12th
Top Hat Word & Index logo design concepts #96
#96 by lj.creative
Rank: 13th
Top Hat Word & Index logo design concepts #95
#95 by lj.creative
Rank: 14th
Top Hat Word & Index logo design concepts #93
#93 by lj.creative
Rank: 15th
Top Hat Word & Index logo design concepts #91
#91 by lj.creative
Rank: 16th
Top Hat Word & Index logo design concepts #88
#88 by shoplogo
Rank: 17th
Top Hat Word & Index logo design concepts #78
#78 by shoplogo
Rank: 18th
Top Hat Word & Index logo design concepts #77
#77 by shoplogo
Rank: 19th
Top Hat Word & Index logo design concepts #76
#76 by shoplogo
Rank: 20th
Top Hat Word & Index logo design concepts #75
#75 by lj.creative
Rank: 21th
Top Hat Word & Index logo design concepts #71
#71 by lj.creative
Rank: 22th
Top Hat Word & Index logo design concepts #69
#69 by shoplogo
Rank: 23th
Top Hat Word & Index logo design concepts #68
#68 by FilipAjlina
Rank: 24th
Top Hat Word & Index logo design concepts #67
#67 by shoplogo
Rank: 25th
Top Hat Word & Index logo design concepts #66
#66 by FilipAjlina
Rank: 26th
Top Hat Word & Index logo design concepts #62
#62 by shoplogo
Rank: 27th
Top Hat Word & Index logo design concepts #60
#60 by FilipAjlina
Rank: 28th
Top Hat Word & Index logo design concepts #59
#59 by shoplogo
Rank: 29th
Top Hat Word & Index logo design concepts #55
#55 by FilipAjlina
Rank: 30th
Top Hat Word & Index logo design concepts #53
#53 by lj.creative
Rank: 31th
Top Hat Word & Index logo design concepts #50
#50 by lj.creative
Rank: 32th
Top Hat Word & Index logo design concepts #44
#44 by jaize
Rank: 33th
Top Hat Word & Index logo design concepts #36
#36 by FilipAjlina
Rank: 34th
Top Hat Word & Index logo design concepts #33
#33 by FilipAjlina
Rank: 35th
Top Hat Word & Index logo design concepts #25
#25 by shoplogo
Rank: 36th
Top Hat Word & Index logo design concepts #23
#23 by shoplogo
Rank: 37th
Top Hat Word & Index logo design concepts #81
#81 by FilipAjlina
Rank: 38th
Top Hat Word & Index logo design concepts #64
#64 by Phantomonic
Rank: 39th
Top Hat Word & Index logo design concepts #56
#56 by Phantomonic
Rank: 40th
Top Hat Word & Index logo design concepts #48
#48 by lj.creative
Rank: 41th
Top Hat Word & Index logo design concepts #47
#47 by lj.creative
Rank: 42th
Top Hat Word & Index logo design concepts #46
#46 by lj.creative
Rank: 43th
Top Hat Word & Index logo design concepts #40
#40 by jaize
Rank: 44th
Top Hat Word & Index logo design concepts #38
#38 by lj.creative
Rank: 45th
Top Hat Word & Index logo design concepts #31
#31 by FilipAjlina
Rank: 46th
Top Hat Word & Index logo design concepts #30
#30 by FilipAjlina
Rank: 47th
Top Hat Word & Index logo design concepts #26
#26 by shoplogo
Rank: 48th
Top Hat Word & Index logo design concepts #22
#22 by shoplogo
Rank: 49th
Top Hat Word & Index logo design concepts #20
#20 by shoplogo
Rank: 50th
Top Hat Word & Index logo design concepts #9
#9 by shoplogo
Rank: 51th
Top Hat Word & Index logo design concepts #49
#49 by Phantomonic
Rank: 52th
Top Hat Word & Index logo design concepts #45
#45 by Phantomonic
Rank: 53th
Top Hat Word & Index logo design concepts #42
#42 by lj.creative
Rank: 54th
Top Hat Word & Index logo design concepts #37
#37 by lj.creative
Rank: 55th
Top Hat Word & Index logo design concepts #34
#34 by FilipAjlina
Rank: 56th
Top Hat Word & Index logo design concepts #28
#28 by karjen
Rank: 57th
Top Hat Word & Index logo design concepts #21
#21 by shoplogo
Rank: 58th
Top Hat Word & Index logo design concepts #16
#16 by Kruger
Rank: 59th
Top Hat Word & Index logo design concepts #12
#12 by shoplogo
Rank: 60th
Top Hat Word & Index logo design concepts #11
#11 by shoplogo
Rank: 61th
Top Hat Word & Index logo design concepts #3
#3 by cikiyunn
Rank: 62th
Top Hat Word & Index logo design concepts #1
#1 by Kruger
Rank: 63th
Top Hat Word & Index logo design concepts #51
#51 by Phantomonic
Rank: 64th
Top Hat Word & Index logo design concepts #13
#13 by shoplogo
Rank: 65th
Top Hat Word & Index logo design concepts #6
#6 by shoplogo
Rank: 66th
Top Hat Word & Index logo design concepts #5
#5 by shoplogo
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Top Hat Word & Index logo design concepts #99
#99 by lj.creative
 
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Top Hat Word & Index logo design concepts #94
#94 by lj.creative
 
Not Ranked
Top Hat Word & Index logo design concepts #72
#72 by FilipAjlina
 
Not Interested
Top Hat Word & Index logo design concepts #92
#92 by lj.creative
 
Not Interested
Top Hat Word & Index logo design concepts #87
#87 by shoplogo
Not Interested
Top Hat Word & Index logo design concepts #86
#86 by shoplogo
Not Interested
Top Hat Word & Index logo design concepts #85
#85 by shoplogo
 
Not Interested
Top Hat Word & Index logo design concepts #84
#84 by FilipAjlina
 
Not Interested
Top Hat Word & Index logo design concepts #82
#82 by FilipAjlina
 
Not Interested
Top Hat Word & Index logo design concepts #80
#80 by FilipAjlina
Not Interested
Top Hat Word & Index logo design concepts #79
#79 by FilipAjlina
Not Interested
Top Hat Word & Index logo design concepts #74
#74 by FilipAjlina
 
Not Interested
Top Hat Word & Index logo design concepts #70
#70 by FilipAjlina
 
Not Interested
Top Hat Word & Index logo design concepts #65
#65 by Phantomonic
 
Not Interested
Top Hat Word & Index logo design concepts #63
#63 by Phantomonic
 
Not Interested
Top Hat Word & Index logo design concepts #61
#61 by FilipAjlina
 
Not Interested
Top Hat Word & Index logo design concepts #58
#58 by shoplogo
 
Not Interested
Top Hat Word & Index logo design concepts #57
#57 by Phantomonic
 
Not Interested
Top Hat Word & Index logo design concepts #54
#54 by FilipAjlina
 
Not Interested
Top Hat Word & Index logo design concepts #52
#52 by Phantomonic
 
Not Interested
Top Hat Word & Index logo design concepts #43
#43 by lj.creative
 
Not Interested
Top Hat Word & Index logo design concepts #41
#41 by lj.creative
Not Interested
Top Hat Word & Index logo design concepts #39
#39 by lj.creative
Not Interested
Top Hat Word & Index logo design concepts #35
#35 by FilipAjlina
 
Not Interested
Top Hat Word & Index logo design concepts #32
#32 by FilipAjlina
Not Interested
Top Hat Word & Index logo design concepts #29
#29 by FilipAjlina
Not Interested
Top Hat Word & Index logo design concepts #27
#27 by karjen
 
Not Interested
Top Hat Word & Index logo design concepts #24
#24 by shoplogo
 
Not Interested
Top Hat Word & Index logo design concepts #19
#19 by karjen
Not Interested
Top Hat Word & Index logo design concepts #18
#18 by karjen
Not Interested
Top Hat Word & Index logo design concepts #17
#17 by karjen
 
Not Interested
Top Hat Word & Index logo design concepts #15
#15 by karjen
 
Not Interested
Top Hat Word & Index logo design concepts #14
#14 by karjen
Not Interested
Top Hat Word & Index logo design concepts #10
#10 by shoplogo
 
Not Interested
Top Hat Word & Index logo design concepts #8
#8 by shoplogo
 
Not Interested
Top Hat Word & Index logo design concepts #7
#7 by shoplogo
 
Not Interested
Top Hat Word & Index logo design concepts #4
#4 by shoplogo
Not Interested
Top Hat Word & Index logo design concepts #2
#2 by cikiyunn

Contest Status…

Contest Winner

Finalist Designers…

Participation Tips

Contest Discussions

3 years ago

Welcome,

Thank you for launching your design contest at 48hourslogo. Here are some helpful tips to get the most out of your project.

1. Keep your design brief simple and upload sample pictures to explain what you really want in your design.

2. Rate and leave feedback directly under the designs you see potential to help guide the designers in the right direction.

3. Have fun, and be encouraging to your designers to keep them motivated about your contest.

Admin
3 years ago

I'm really looking forward to what this creative group can come up with....feel free to ask me any questions as this process moves forward! Thanks, Paul

tophatindexer
3 years ago

Here's the URL for the website: http://www.tophatwordandindex.com. The website will be due for a makeover as well at some point, but the logo is the first order of business.

tophatindexer
3 years ago

tophatindexer just uploaded the following file:

file_20033811_34.pdf
Company newletter explaining how I came up with the current logo design for THW&I.

tophatindexer
3 years ago

Update for designers....as a reminder, remember to propose a design with the colors/shades I used in my old logo (see graphics from original submittal). Also, I need the hat & book portion of the design to be able to stand alone in a micro version as a company identifier -- without relying on the company name and information. In terms of the macro version of the logo (with the company name and information), the ring concept can be used or we can trash the ring concept and go a whole new direction. Thank you!

tophatindexer
3 years ago

The fonts I use in my current logo are Adobe Garamond Pro (for company name and headlines) because of its readable and classic look, and Trebuchet MS (for text and slogans) which is e-friendly and readable. I'm rather attached to those, and will need a very convincing sell to get away from them.

tophatindexer
3 years ago

tophatindexer just uploaded the following file:

rolled engineering plans

tophatindexer
3 years ago

Thank you everyone for your efforts!

tophatindexer
3 years ago

Thank you everyone for your submissions....some fantastic and creative work with all of you!

tophatindexer
3 years ago

#67 by EmanuelePepi is selected as the contest finalist!

tophatindexer
3 years ago

#66 by FilipAjlina is selected as the contest finalist!

tophatindexer
3 years ago

#53 by lj.creative is selected as the contest finalist!

tophatindexer
3 years ago

1 participation tip awarded to #90 by EmanuelePepi

tophatindexer
3 years ago

1 participation tip awarded to #88 by EmanuelePepi

tophatindexer
3 years ago

1 participation tip awarded to #87 by EmanuelePepi

tophatindexer
3 years ago

1 participation tip awarded to #89 by FilipAjlina

tophatindexer
3 years ago

1 participation tip awarded to #83 by EmanuelePepi

tophatindexer
3 years ago

1 participation tip awarded to #75 by lj.creative

tophatindexer
3 years ago

1 participation tip awarded to #96 by lj.creative

tophatindexer
3 years ago

1 participation tip awarded to #97 by lj.creative

tophatindexer
3 years ago

Designers. Please maintain professional courtesy. Thank you in advance.

tophatindexer
3 years ago

1 participation tip awarded to #101 by lj.creative

tophatindexer
3 years ago

#101 by lj.creative is selected as the contest winner!

tophatindexer

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