The Shelf

Logo Name：

The Shelf

Company Intro：

We are a beer bar in Milwaukee, Wisconsin that sells unique flagship microbrews from around the country. These are products that aren't found anywhere else in Wisconsin. We have 8 taps that rotate through a variety of beers from different states. We also sell packaged products from even more breweries. On average, we have at least 30 different breweries represented in out store. You can always find your new favorite beer at The Shelf.

Instructions：

Our goal is to communicate the uniqueness of our product while maintaining a minimalist/trendy brand. We want our storefront to have a strong and inviting visual. I'm a fan of eroded textures/fonts (but I'm a bigger fan of what works best for the logo) and creative ideas. Our store is based off of adventure and creativity, so we want our logo to express that as well. The aesthetics of our store revolve around industrial/rustic materials: concrete, walnut stained wood, chalkboard, brick, exposed beams, etc. Other sources of my inspiration come from Frank Moth & Fran Rodriguez.

Reference Samples：