Our goal is to communicate the uniqueness of our product while maintaining a minimalist/trendy brand. We want our storefront to have a strong and inviting visual. I'm a fan of eroded textures/fonts (but I'm a bigger fan of what works best for the logo) and creative ideas. Our store is based off of adventure and creativity, so we want our logo to express that as well. The aesthetics of our store revolve around industrial/rustic materials: concrete, walnut stained wood, chalkboard, brick, exposed beams, etc. Other sources of my inspiration come from Frank Moth &amp; Fran Rodriguez.

The Shelf