Creating a logo for education service is a balancing act. The logo design must showcase professionalism given education is a revered industry responsible for equipping minds.
The logo design also must offer broad audience appeal, catching the eye of both the parents paying for the service and the child using the service.
Finally, logo design must stand out and entice viewers to consider paying for education when there are free public school options (or paying for a supplemental service in addition to their current education).
Meeting all of these needs in one design, while showcasing the company’s brand, can be difficult. Check out our tips on designing an effective education logo below.
Use Symbols to Evoke Themes
A symbol is an easy visual way to convey information about your company. Playful images of anthropomorphic animals showcase a fun environment for young kids. Light-bulb images suggest innovation. Gears show the learning will be centered on technology and mechanical projects. A book, likely the most common symbol in the education industry, evokes a theme of learning.
Use Common Branding Elements for the Demographic
The branding for a toddler education service is vastly different than the branding for a young adult education service. Play on common branding elements to quickly convey the audience your company services.
Products and services for young children, for example, iconically use bright colors and rounded edges for words and images.
Connect to Your Location
When designing a logo, it’s important to distinguish your company from other competing services while appealing to your target audience. One great way to accomplish this is implementing elements from your location into your logo. You set yourself apart from other competing companies in the area that fail to showcase “hometown pride” and immediately connect with potential customers living in the area.
Subtly Remind Viewers of the Need Your Service Fills
If possible, use your logo to identify the current problem you audience faces and how your company can meet their needs. The logo designed for ToddlerHacks.com uses accomplishes this well.
The website provides a forum for parents to exchange ideas and tips for raising toddlers. The company logo shows a toddler happily playing with toilet paper and creating a rather large mess. This evokes a need for both knowledge to prevent messes like this one and knowledge for dealing with messes like this one (should I discipline my child? ignore it? join in on the fun mess?) This knowledge is found on the website, thus the logo both brings up the problem and shows the company as offering the solution.
Consider Using a Tagline
A tagline is a few short words inside your logo, and they an offer benefits to your logo branding. Not all logos work well with a tagline, but some can.
You can use a tagline to articulate what your service offers if it is not clear from your company name.
A tagline is also helpful if the education service is a short-term event, like a camp or class. This logo uses a tagline to show the date and theme of the VBS.
A logo is a crucial element in branding your school or daycare service, or . It will often be the first impression of your target audience, and you want it to be memorable. Get several options of quality designs when you use a 48hourslogo contest! Simply fill out a bit of information on your design needs and within two days receive a number of possibilities from different graphic designers. Getting a company logo should not take forever, or cost you a large amount of money. Take advantage of the 48hourslogo services today!