For businesses looking to make an impact, choosing the right logo can be like a beacon that brings in new customers and makes a permanent impression on the world. After all, a truly great logo should eventually become synonymous with your specific business, helping your brand to stand out from the competition and become an instantly recognisable signifier of quality.
However, in that quest to get your company out there and in front of your target audience, some businesses choose to rely on free logo-making software or crowdsourced logo design platform to create their company logo.
But doesn’t your business deserve more than a quickly assembled random logo? And is it potentially harming the perceptions of your brand? Below are just a few of the many reasons you should avoid the trap of using a free logo maker for your business and brand identity.
Generic Logos will get you Nowhere
A strong brand logo needs to be focused on a specific audience and have some kind of creative flair to it. It needs to have a distinction that inspires interest and captivates the imagination. A random logo generator is about as generic as it comes. If you’re actively showing people that you’re a middle-of-the-road outfit, you’ll remain tarnished with that brush for the foreseeable future.
This doesn’t just relate to start-ups and new businesses either. Large corporations also understand the importance of refreshing their brand in order to stay on top of their respective industries, much like Sage did in April 2022. So if it’s good enough for large and well-known businesses, you can be sure that it’s an effective way of making your company stand out more.
Your Brand Identity needs to be Unique
A fruitful business logo design process should explore a wide range of images, fonts, shapes, and illustrations before a final decision is made. Why is this the case? Because your logo is an attempt to communicate the identity of your brand crystallised into one image. Can a randomly generated logo really capture the essence of your company? And if you’re presenting your business as unique, can you really justify a vanilla logo that has no real individuality?
The Risk of Finding similar Logos
Using online logo makers means that you’re using the same limited tools as hundreds of other businesses. And when there are only so many resources available on a free platform with lots of companies creating on them, you run the risk of encountering other companies with identical logos to yours.
Generally speaking, if it’s quick, free, and easy to replicate, it will be copied multiple times across many industries. Not only does this serve to make your company blend more into the background of so many other brands, but those brands can potentially take credit for your work and insinuate that you’re both similar in quality.
A Lack of Creativity Leads to a Lack of Customers
The true innovation of a good logo comes from those discussions and interactions with others about what your brand is all about and what your core values are. A faceless platform that randomly constructs a business logo isn’t capable of fully appreciating how much work you’ve put into forming this company, or understanding how humans react to colours and images.
When so much time and effort goes into forming your brand identity, why put in a half-hearted approach to your logo so close to the finish line? With so many options available to them, consumers appreciate creativity and a strong brand image they can get behind. If you can’t provide them with that, what reason are you giving them to spend their money?
This lack of creativity only serves to breed confusion amongst clients. In fact, it may even lose you some previously loyal customers, as the broad logo you’ve chosen continues to be seen across other platforms and industries. Earning a customer’s loyalty takes time, effort, and most importantly of all – consistency – so anything that serves to confuse and mislead them will be an instant deal-breaker.
Even worse, they may have seen the logo you settle on elsewhere, and assume that your business is the one that’s attempting to copy other reputable brands. In a matter of seconds, you’ll have undone years of good intentions due to a lack of originality and for the sake of saving a little money.
You Should be Taking Pride in your Logo
If you’re proud of your brand and passionate about standing out from your competitors then you should be dedicated to your logo. A successful tech company logo can set you apart from the competitions and Businesses that exceed expectations and strive for greatness don’t have the term “that’ll do” in their vocabulary. And the general consensus regarding a poorly conceived logo will always be that you simply don’t care enough to put in the effort.
Think of your logo as a signpost that guides people to want to know more about who you are and what you can offer them. It’s an extension of your company and needs to be given the appropriate time and care to be created.
Ultimately, it’s worth taking time to develop and invest in a logo that perfectly encapsulates your business. While companies may sometimes change their logos once every decade or so, they’ve already put the time in needed to maintain their brand recognition. If you can nail your logo and get it perfect the first time, you’ll be able to unify all aspects of your company and condense it into one eye-catching emblem.
A professionally made logo goes hand in hand with a strong set of brand guidelines and core values. In other words, it’s an essential piece of the business puzzle and one that cannot be overlooked. If you’re still not sold on the benefits of a well-crafted logo, why not write down a list of your favourite companies and look into theirs? It’s unlikely you’ll find a single one that hasn’t been created with care, and attention to detail with a team of dedicated experts to help make it as good as it possibly can be.
Once you’ve perfected your logo, everything will come together and your company can move forward as a cohesive unit with a strong logo to lead the way!