The aesthetic for the logo should reflect the products we will sell. Our t-shirt designs are clean, simple, with an urban/streetwear edge. Think of streewear brands such as Supreme and Off-White. We also derive some inspiration from notable high fashion brands such as Saint Laurent and Balenciaga.

Our idea for the logo would be a vector of the world wearing a surgical mask. On the surgical mask should read "Uncaped Heroes." Because we are a brand that supports healthcare and essential workers, it would be nice (but optional) to include a stethoscope within the typography. The typeface should be bold, legible, but not too loud; personally, I like san-serifs for this type of logo.

As for the colors, we are open to have colors, but because this logo will be on various shirts, it may be better to keep the colors to a minimum or keep it monochrome. At the end of the day, you can utilize your best creative judgement.

attached to this contest is the logo for Palace for reference. We like the typeface, monochromatic aesthetic, and urban edge it has.


Great designer. Made the proper adjustments.