1. The logo should look good on BOTH white and black backgrounds - you can do this by giving an additional light grey border around the entire logo unit
2. The logo should look like ONE UNIT - the text should not be hanging separately from the logo
3. I will leave the colors upto you - it would be a design call - just ensure you adhere to point1
4. We may or may not have a tagline - depends on the design - for your reference the tagline is "For Small Business Owners who want to write their own copy"

Jaize is absolutely brilliant and a pleasure to work with - will order again for sure 

Romuald Andrade Presents The Copywriting Masterclass