Please do keep it clean. I don't like to see logo's that have more than 4 colors. Our business will be fully online, so it would be cool if the logo can be used as the emblem as well (like the 48 in the blue square box on top of this site). Our target group is adventurous travelers that want something else than the regular city trip. I am also interested to see what pops up in your mind when you read Sweden Uncovered. 

Edit: I think it looks the strongest if you work with the colors blue/green and/or yellow, but feel free if you have something else in mind! 

Thanks in advance for all the work that you put in it!

Good understanding of what is needed to make a good logo. Great start with not too many revisions needed to make something very good looking. Creative when things need to be changed. 