Easy Pass is a driving school. Full name is Easy Pass Driving Lessons, but our website is EasyPass.com.au and easier to remember, so if using "Driving Lessons" maybe use in subhead or tagline. As cars will be wrapped with the logo - I want to ensure the Main Name and Website is what catches peoples attention. Ideally, if someone in the market for driving lessons sees one of our cars, they will quickly identify and remember the easypass.com.au website, where they will then go and find more info
Easy Pass is a driving school. Full name is Easy Pass Driving Lessons, but our website is EasyPass.com.au and easier to remember, so if using "Driving Lessons" maybe use in subhead or tagline. As cars will be wrapped with the logo - I want to ensure the Main Name and Website is what catches peoples attention. Ideally, if someone in the market for driving lessons sees one of our cars, they will quickly identify and remember the easypass.com.au website, where they will then go and find more info
Instructions:
EasyPass
Want to make it look like it's FUN and EASY to PASS your driving test!
Want the colors and image to be very catchy, fun and exciting.
We are in the driver training business, so mainly attracting kids in their late teens to see our cars.
The cars are white, so the logo needs to look good on white - Or, maybe a bright color background (Green, Orange, Yellow) etc which we will then include as part of the car wrap.
We want the cars to look sporty and cool. Kids will call us because they love the look of our cars and log (vehicle wraps), and will think ... Hey !!! That's a cool looking car. I want to learn to drive in that car :-)
Must be clean, simple, fun design. Bright and colorful but looks good on white (or on other colors that will fit well on white car)
People will get used to seeing these cars driving around town. So, concept should be Fun and Catchy ... Easy Pass is the place to call (or website to visit EasyPass.com.au) when you want to Pass your driving test.
Maybe an image of a BIG Green Tick in a box (to show you have passed)??
Maybe excited and happy person who has just Passed (Easily)!!
You get the idea ...
Have fun with this fun logo.
Winner will probs get other work for business cards, letterheads etc ...
Good luck
Reference Samples:
Design Concepts Completed6 years ago
Open design concept stage had ended with 27 submissions from 10 designers. Go to DESIGNS tab to view all submissions.