Would like it to be strong but comfortable and reassuring, logo needs to work on variety of backgrounds (website, white trucks, print materials, etc.) 
All our marketing materials are made with strong manly colors, we would like to keep the logo to two colors, no shades, toning, etc. 
SALVO name is strongly recognized in our community, so we would like to keep that prominent. Variations of ideas are welcomed. 
Waterproofing is a strong part of the company, where we do basement (sub floor) water leak prevention. We are preventing water from coming into the yard on the exterior, and leaking thru the wall cracks on the interior. Masonry is secondary. 

Salvo Waterproofing and Masonry