Influence Insights

visited this project

5 years ago

At Influence Insights I do behavior design and gamification in apps and software that deal with things like health (mental and physical), learning, and productivity. Behavior design means that I work with clients to pick out the behaviors that they need their users to actually do and use behavioral science in order to encourage those behaviors. Gamification is about taking inspiration from the way video games are designed and applying it to the app or service (not a game) to make it more fun and engaging. As an example, think of LinkedIn- maybe they want higher engagement and they realize that the most engaged users are the ones who comment on other people's posts. I'd help them make changes that would encourage more users to comment. I find a problem, I research, and then I come up with creative solutions.

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