- We only want a logo icon, a brand mark (no typeface or brand name)

- We want our logo to represent 3 strong concepts:
1.LOVE = for our products, for our culture and for our families. 
Graphic Ideas for love: real heart drawing, iconic pop heart, or your graphic take on love 
2. MEXICAN CULTURE = that represents our roots
Graphic ideas for Mexican culture: skull, aztec/maya cultures, day of the dead,etc
3. THE ACT OF GIVING = sharing the memories of your travel with your loved ones, with a little gift. 
Let them know that you think of them
Graphic ideas for Share: giving hand, or your unique visual take.

The perfect logo will join these three concepts into one easy to remember symbol.

- We also want our brand mark to have the following guidelines:
  The brand mark has to have a shape/silhouette easy to recognize .. like the starbucks siren
  We don't want a minimalist logo nor a very complex logo, the best thing for our logo is something in between
   We want our logo icon to be colourful and the color palette to represent our mexican roots.

Mexican love