Hi!

From the description, you've learned we create content for small to mid sized businesses. 

The word 'Cru' references wine and the basic definition is "a vineyard, especially one of quality."  Translated to French, Cru literally means "growth". 

We choose 'Cru' as name as we:

a) love wine!
b) cru represents quality
c) cru literally means growth 

Quality content helps companies grow.

Note, while we take on the term Cru as our brand name, we represent many different industries and is not specific to the wine industry. 

As such, we'd like to have a nod to wine or grapes, but a not a direct connection. 

Color choices are up to you, but we definitely want to include a red wind color i.e. burgundy, deep reds, etc. Secondary colors should be neutral - white, silver, maybe black.

Our thoughts include abstract grapes imaging and perhaps a way to include 'growth". 

The tone should be professional. Elegant would be acceptable too. Our clientele is sophisticated and smart. 

For the name on the logo, our url is www.crucontent.com and Cru Content is the base. But, if you find incorporating other terms is helpful, please do! For example, Cru Content Curation; Cru Content Marketing, Cru Content Creation etc. 

Please message me with any questions!

Thanks!


