The logo will be used in a merchandise program as well:  Casual cloths for women and men...jean, cowboy/biker type apparel, sexy bling and used on print T shirts with a biker/cowboy type edge, but will also have softer sun dress type clothing and hats, The cloths and gear all will look very high end with an edge to it....customers from 16 to 60

logo needs to be a little on the edge but also be cross cultured and hip.

logo nees to have a quazi cowboy/biker/rock and roll type image

Our product is a "craft" beer so it is a brand that we would want pretty exclusive and noted logos and labels for. 

possible horse in the logo...possibly horse from the shoulder up.

possible cowboy with horse etc....but doesn't have to be an absloute.

Thnking cowboy/western/biker/rock and roller image...James Dean type of edge....would like it to cross into all of these


Rough Rider Lager or Rough Rider Beer