Army Infantry veteran operated. So the military presence can definitely be utilized in the design.
The company both hunts and fishes so if there is a way to show both deer and a dolphin fish that would be great but not an absolute necessity. 
Animals that can be chosen on the logo are deer, hogs, turkey, and dolphin fish but not all due to that being too cluttered. Choose from the list of animals to what fits best.
"Blue Cord" i would like to be a larger font than "outdoors." 
The logo i uploaded as a reference is my current logo. I want it to step away from just the abbreviation and get the full name on a new logo.
If i shape were to be used like the shield or any other, id like the shape to be a rope texture. Reason being that the company is named Blue Cord Outdoors signifying the distinct decorative cord that the infantry wears on their dress uniforms. It is a rope texture which is why i would want to aim for that.
Also a hunting arrow somewhere would be great as well.