I like the blue and green colors.   we chose pure edge because "pure" means natural and healthy and is attractive to 100 percent of the prospective target audience.   we chose "edge" because the athletes want an edge... however the rest of the public wont be scared away from it like the word performance.   I need to put in organics strictly because of pure edge already being taken.   so organics we wont very small and not so 'in your face'.  we still want to just talk about pure edge and leave out organics.  however legally we need it incorporated within the logo.

Pure Edge Organics