Crisp, clean.  Black, white, blues, greens, greys.  Unless you have an amazing idea, please only choose from those colors.  If there is a way for the logo to ‘say’ laundromat and awesome/relaxing/great place to hang out—that would be the goal.  EDITED TO ADD:  a focus on water as a lake or wave instead of a drop of water would be great!  Design ideas with the letters would be cool, too.  Also, plants/leaves are not a priority for us.  Creative/abstract/subtle ideas are awesome!  Also, we do view this business as a ministry; in a crazy, busy town in the summer, we want to be a place of respite and quiet, a place for people to connect.  LAST DAY EDITED TO ADD:  try googling 'graphic design word play.'  Maybe a clothespin replaces a letter?  Maybe the word laundry is hung out to dry?  Maybe water replaces a letter?  Please no cards, hammocks, washing machines, or literal clothes on hangers.  So many great ideas!  Keep up the great work!  'Freshwater' all one word together and letters all the same color.

Freshwater Laundry