“HikingWise” should appear on the logo with different colors for each word, for example “Hiking” in black and “Wise” in yellow.

Mountains, pine trees, a rising/setting sun, and maybe other nature features; also probably include a single backpacker image that looks rather neutral (i.e. not too obviously a man or a woman).

Probably a retro look like some of the examples, but a clean/simple/modern look could also work.

Should be a bit distinctive, and not look like just a customized template.

Not too busy or too much detail; simpler and clean is better.



Great design, and an excellent experience! Thank you Foxcody for your quick responses to design change requests and your speedy turnaround time for design revisions and updates. Would definitely recommend and would repeat!