A simplistic, minimalistic logo that is preferably one colour (as programs may be printed in black and white from clients). Needs be interchangeable from black logo on white background or white logo on black background. 
The business name (JQ Performance) must be in the logo with a symbol/icon that either represents the company (As mentioned above, it has three main components) or a design of the business initials (JQP). If using JQP, I visioned it to be creative/artistic (not just the initials in a font), creating an icon with the initials. Something simplistic and minimalistic, yet distinctive. 

Fantastic experience! Knew exactly what I wanted and very fast with revisions! Highly recommended :) 