Looking for Yeti/Sasquatch type mascot logo design for beachy retail store :)

One major thing I want to convey is that I need this mascot to not come across as animated as the examples. I DO NOT want it to be as cartoonized as shown, but also do not want it to be too masculine either. It needs to be playful and cute without looking like a child's cartoon. It is basically a yeti style mascot but with bear/bigfoot type of colors (browns/blacks/whites). Would also like logo name and slogan incorporated in a circular type of form in logo. It is to have a laid back vibe as we are a retailer on a beach. We also want this design to be somewhere between simple and intricate/detailed. Definitely do not want something to simple and basic though. Thanks! 

Better than I could have ever imagined! Will be coming back in the future!

SALTY SQUATCH estd. 2018