Our target market is middle to late age women of primarily east/west coast markets, with a household income of $50,000 who are enjoy cooking, are married, widowed or retired, active homemakers (no job), shop sometimes on Amazon for either groceries or at least, rare one-off spices. The customer values ethnic, organic food, and cares somewhat about the environment and earth. They care about their cooking and their kitchen, but the most important element in their life is their family. They don't lead an active lifestyle and their life revolves around children / grandchildren. They speak at least 1 other language other than english fluently. They are religious, attend church, and are 2nd or 3rd generation immigrants from the middle east (Lebanon, Syria, Israel, Jordan, Turkey, Greece) or South America (Ecuador, Colombia, Venezuela, Peru).

Our logo will be that of our brand: 	Organic, Healthy, Quality

Got the voice of our brand vision right away.  Thanks!

PlanetOrganico