The Agency Group - TAG Real Estate

Logo Name：

The Agency Group - TAG Real Estate

Company Intro：

Real Estate Brokerage

Instructions：

The TAG and the T, A and G from The Agency Group must distinguish themselves so the reader knows what TAG stands for. And TAG Real Estate is what we want to drill into their head. ATTACHING EXAMPLES but I am not a designer at all. This is in word. And done to show the concept. Also want to keep this simple. 1. The Logo MUST communicate that T.A.G. Is an acronym for The Agency Group 2. The Logo is supposed to also be a play on words. The acronym spells out, “tag.” - tag you’re it - price tag - sold tag - tagging someone in a pic (Facebook) Just a few things that you think of when you hear “TAG.” 3. So what do we want to focus on? We want logo to look professional and convey that we are serious, accomplished and work with luxury. We want logo to be visually attractive and have colors that catch the eye. But the logo should also be something that looks good in black and white as well. 4. Should convey Real Estate - it could be catchy, maybe on lawn signs etc. It’s just something to consider. One thought is to actually make our logo a lawn sign. Not cute, must be strong. 5. We should also speak directly to the demographic we are trying to reach. Luxury buyers, new home buyers, local and out of state? Themes we are envisioning: *Sophisticated *Contemporary *Eye grabbing and worth exploring *Explains who we are and gives you TAG so you don’t forget the name *Needs to be simple enough to reproduce on printed materials *Must speak to a broad audience and make sense *Must say The Agency Group and connect to the acronym TAG clearly. The show a relationship between TAG, The Agency Group and the visual tie in of a price tag or whatever you chose for, “tag.” The CORK logo is not the right color or design but it does incorporate several messages which is nice. You can also try something abstract. Colors can be contemporary modern - gray, silver, black, white or navy blue or maybe deep red

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