THE NAME: 
SHARPER EDGE EMPLOYMENT COACHING

Name for Logo:
 SHARPER EDGE EMPLOYMENT COACHING

This is a new business.  

I like a modern style and brighter colours.  

MY CONTACT INFORMATION:
Email: SharperEdgeCoaching@gmail.com
Call or Text: 1-647-967-8179

THE MISSION:
To Sharpen our clients' Edge against the competition in landing their dream job by:
    -  Understanding the client's passion and experience 
     - Expertly constructing the client's unique, personal resume to draw employer attention 
     - Fully preparing the client for that all-important interview, with pointed feedback and practical tips

THE MESSAGE TO PROSPECTIVE CLIENTS:
Get a head start on your job search and be career ready sooner.
Ace your Canadian or US job Interview with a first-rate Resume and Interview Coaching!
Present your best self to your future employer and get closer to landing your dream job- Human Resources Director with extensive US and Canadian experience can show you how, with CUSTOM RESUME WRITING and INTERVIEW COACHING.
	Personal consultation and personalized approach
	Well written, quality resumes &amp; cover letters
	Interview coaching
	Online and Video Coaching for clients in any location
	LinkedIn Profiles
	Job search assistance
	New immigrant: Workplace cultural integration coaching

Prospective and recent immigrants welcome for US and Canadian job interview coaching.
Immigrating to the USA or Canada?   
I can help you:
-	present better in job interviews
-	market your best self to North American employers and 
-	provide you coaching on cultural integration in the workplace

WHO IS THIS SERVICE FOR:
This is for anyone seeking a job in the US or Canada
WHY SHOULD SOMEONE USE THIS SERVICE:
In today’s competitive world finding a job is hard.  I will use my experience to show individuals how they can maximize their potential and their chances to get closer to finding that dream job.
Remember that you are in competition with hundreds of other qualified applicants.  Take advantage of the limited face time you get when you apply for the position and when you get that all important interview. You owe it to yourself to ensure that your resume and interview are prepared and polished. Invest in yourself and your employer will invest in you!
WHY ME?
For the past 15  years as Human Resources Director at major Canadian and American corporations, I’ve interviewed and hired thousands of employees for a full spectrum of positions, ranging from entry-level to professional roles.  I know what presents well, and what doesn’t.
Also, I am a proud immigrant. I began my journey in the US and am now proud to call Canada home.  
I have personally been on both sides of the recruitment spectrum and the immigrant experience with successful results.
I bring my proven expertise, great coaching skills and passion to this new venture.

WHERE IS THE SERVICE OFFERED?
This service can be provided to anyone-anywhere!  All we need is an internet connection and I can provide them with the Job Coaching and Interview Preparation that that need.

THE GOALS FOR THIS DESIGN PROJECT

My goals with this project are:
-	To create a logo for use on Facebook, Twitter and Business Cards
-	To create a strong Facebook Business Page and presence

This will be my main online presence and e recruitment hub so the main source for getting new clients

I am trying to communicate why this service could really help a job seeker and why they should consider investing in it

I also want to communicate that this service is for anyone-in any location as most of the services are offered through technology

I am trying to sell my services

HOW I DIFFER FROM THE COMPETITION
I differ from my competitors as I have a depth of Human Resources experience in Canada and the US. I have interviewed thousands of people and I know what presents well and what doesn’t.
I have a bachelor’s degree in English Honors and a master’s Degree in industrial and Labor 
Relations

CURRENT ONLINE PRESENCE
-	Is very limited
The current Facebook page was created by me and needs a professional touch.

See address here:  www.facebook.com/sharperedgecoach


TARGET MARKET:

Target market is:
-	Job Seekers in Canada
-	Prospective immigrants to Canada and the US
-	New/recent immigrants to Canada and the US
 
PICTURES:
I do not have any specific photographs, please feel free to recommend

LOGO SPECS:

I want the Logo to include my business name SHARPER EDGE COACHING

This will also be eventually used for Business Cards, Stationary and my Car.






Thank you for the design and your responsiveness to updates.  Can you please send me Black and White version of the logo file?                                 
Please advise on the next steps as I would like to complete the Facebook Business page banner as soon as possible.  Regards, 

Sharper Edge Coaching