L&aelig;ser means &quot;reader&quot; in Danish. &quot;LAES&quot; are the founders&#039; initials, and she recognizes that one of her significant gifts is &quot;reading&quot; people, situations, and organizations. It is by reading (studying, knowing) clients that we are able to offer laser-like insights and strategic guidance focused on creating positive change, increased efficiency and solutions that are both measurable and sustainable. &quot;L&aelig;ser&quot; is also a play on the word English word, &quot;laser.&quot; The critical factor in all the work L&aelig;ser Insight does is people. The most profound and impactful insights generally come as a result of people working together. <br><br>I would like a logo that is simple, clean, and clever, with an emphasis on clever. I also like color. I gravitate towards all shades of orange and blue. I would be OK with an &quot;initials&quot; logo that has a little &quot;bling.&quot;  I like lower-case letters.