The playground will look like a mini city with cars, and street and playrooms in the form of real life establishments. Because of the nature and composition of the word Pretendville, it would be interesting to capture the two parts of the word and possibly make something creative of the -ville extension. I like simple logos (not busy), however it has to be bright and catchy as this is a children's establishment and the playground will be colorful. The colors need to be either gender-neutral OR incorporate both boy and girl traditional colors. While, I would like to stay away from busy themes, it would be great to capture a couple of symbols of the pretend rooms (either a doctor, or ice cream, or mega blocks, or mechanic) to show that this place is for pretend play. 

Great work! Thanks for the attention to detail and for numerous edits.