Overall Design 
- Simple, playful but sophisticated and modern logo. Font   icon. For icon, we like the idea of an upwards flowy arrow. See images and below for more info. 
More Feminine than male, but balanced 
More modern than classic - company value is innovation
Balanced between mature and youthful
More playful than sophisticated, but 
More luxurious 
More organic than geometric
More abstract than literal 

Colors
Colors
- gold yellow (upbeat, happy, hopeful, strong)
"Co" in navy rgb(14, 17, 56)
"Flow" - in italics, yellow gold rgb(206, 165, 91) OR rgb(181, 145, 53)
See link for color scheme
https://crshmk.com/dev/bfv/logo-colors/

Font
- flow in italics 
- playful and rounded, but still maintains its sophistication
- not childish
- comfortaa or similar font is a good starting point
- look at competitors logo for font selection idea www.torch.io and www.betterup.co 

Design Marking
- upwards, expanding thick strong arrow/marking
- aspects of fluidity and motion to demonstrate team/company connection, cohesiveness, collaboration 
- simple but strong
- it moves, it flows
- competitor sites have very simple, but recognizable logo

CoFlow