Clean look and font, logo that is easily usable on hang tags and metal tags/labels on private label merchandise. Logo should be easily convertible to 1 colour.  The company name is based on Gate 57 in Sydney airport where I came up with the retail concept, and obviously links strongly with the nature of the products I will retail - global products, inspired by my own travel. Note it is NOT traditional ethnic goods, but a modern take on these items e.g. using Indonesian batik for a modern clutch bag (see photo below). My target audience is a mid-high income female, who takes beach holidays and/or owns a weekend house, kids approx. 5-15 years old with an hip but elegant sense of style. She follows fashion, but is not a slave to it. Cannot attach the instagram image I want below so trying here: https://www.instagram.com/p/BeW7QkZFqpG/

Great eye and understanding of the brief. Very responsive too!