The Harvest Losses brand should convey a sense of high value but low cost.  Similar financial brands that our target customers would easily identify with are E-Trade, Charles Schwab, and TD Ameritrade.  These are sometimes referred to as “low cost trading platforms” and convey a sense of low fees for a value conscience investor but also a high degree of safety, security, advice and general financial stability.  We are going for a similar emotion with Harvest Losses.  
Transparency is also very critical.  Logo should be clean, clear, and crisp.  Need logo and basic brannd guidelines (color palette and font) for use on website.


Patient as I was slow to respond but provided great response times on his side and generally fantastic work.  Would recommend to anyone