We like it rugged, badass and simple. Will be used on signage, apparel, banners, ect. Black and white style. We like grunge/distressed style and BRUSH style fonts but also modern fonts. Modern but Rugged. "Relentless" being the focus. "strength and fitness" can be add on and smaller but not main focus. Possibly large R as background with Relentless in front across it. ? Maybe some stars. Not a fan of the sheild.  We would like it to be catchy and something that people want to rep! Somethin that looks awesome on a tshirt! Look forward to seeing the designs! 

We love our logo! They worked great with us to espresso we got exactly what we were looking for! Thanks so much!!! 

RELENTLESS Strength & Fitness