St John USVI has a strong following of routine visitors and these visitors "get" STJ.  They experience a pull towards the island and the people.  They also feel a sense of 'belonging' to the island community and being a Local.  I would like to combine the concept of the "Local" brand in Florida with the Local feeling of St John.  Incorporating the St John Petroglyph is a must in the brand (possible as the 'O' in Local...) but unsure how.  Would also like to see something complimentary to the natural surroundings of the beaches, trails or petroglyphs themselves.  If you google St John Petroglyph you will see what it looks like.  

Great work, really like the logo!   Was responsive to comments and went above and beyond and submitted another logo option after being selected as finalist.  

St. John Local