•  Logo should symbolize "impact" in some way. think...'bang' 'pop' 'explosion' 'burst' 'comet' 'combust' 'reverberation' 'shock' 'smash' 'hit' 'jolt' 'breaking apart'
•  Colored logo must be able to be adjusted to black and white versions for different backgrounds 
•  No gradients. Only solid colors.
•  “VisibleImpact” to be used as one word, with Visible and Impact separated by color and/or font weight
•  Impact should stand out more than “Visible”
•  Logo should consist of a logo mark and the name
•  we would like it to translate into a horizontal and vertical version

Other descriptions of our brand are:
Impactful
Bold / strong
Exciting / vibrant
Focused / professional

Main brand colors should be a red, a charcoal grey, a blue and white. Very important that the red and blue NOT look like the American flag
 
FONT 
•	Modern, strong, sleek
•	Should have light, regular, bold and condensed versions

For the mark:
no checkmarks
no lightbulbs
no exclamation points
be careful with anything curved or "swoosh" like
would prefer not to have VI initials, unless you do something creative with the initials

Visible Impact