Simple and elegant are key. The colors we've chosen for this line are basic black and a silver grey. The background black with colored text. We would like to feature the "A" and "G" in the logo as sort of a background (ie. The Halter Squad logo) with the name also spelled out throughout the design. A script font appeals to us but also needs to be easy to read. When you think of this line, think of Paris fashion houses of the 1950's. Classic style with impeccable attention to detail. We want to keep the logo relatively simple as the clothes speak for themselves. Also, like the designs of these classic fashion houses, our designs will be "one of's." Meaning that each design will be a one of a kind and will never be reproduced.

Aleksandar Gregory Couturier