Dear Designers, 

We are looking for a logo that has an upmarket, fashionable vibe to it. We want a logo that's not just a stylistic name, but also has a true 'logo' aspect, like the sample styles Hat Week (the hat), Editha's Kitchen (the leaf), Julias Jewels (the JJ thing). Something that in a perfect future of unlimited success will be like the apple to Apple.


We like our webshop to give a first impression like "oh, fancy", and then surprise our customers with lower-than-expected pricing. A nice logo is part of that experience. We look for a logo that's not so much tech, more fashionable in nature.

We're not quite sure how to get there. Go down the elegant, nice and clean route, throwing in some world city names like New York Amsterdam Paris, or choose a logo that seems to be 100 years old (like the stoneytrail or kemmetmueller examples) to get a sense of heritage?

1) What do you think? Are you the one with the genius idea to combine the 2? Surprise us!

2) We do have a slight preference towards black and white, because our products are quite colorful and a bright logo might not match / make it all a bit too much. But on the other hand: if you feel different, don't be shy!

3) We like to have a logo not only consisting of a written out, stylistic representation of the brand name as mentioned before. We need a real, recognisable logo, preferably square or round (like Julias Jewels or Bikini block sample styles) that we can use on social channels and might even deboss on our products in the near future!

We are really happy with your work. Very quick communication. Excellent!

CaseBoutique