As the name suggests, the logo needs to be colorful, happy, hip, trendy and have the potential to become a brand. Please be sure to follow the following good logo design rules:

1.	Keep your logo balanced by keeping the “weight” of the graphics, colors, and size equal on each side.

2.	A logo is not effective if it loses too much definition when scaled down for letterheads, envelopes, and small promotional items.

3.	The logo must also look good in black and white, grayscale, and two colors.
Breaking the rules sometimes is okay; just make sure you have a good reason to!


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