A warm and fun brand around a heated exercise/yoga mat.
--Evokes warmth and fun.
--Like you can "feel" the brand hugging you and keeping you warm.
--But should not be too into a yoga motif because we want it to be appealing beyond yoga.
--Keep it simple. It should be simple enough that it can be embroidered into clothing and work at 3cm to 3m wide.
--Must look good in both all black, all white, and color. Encourage concept submissions in black and white (or single color).
--In addition to these examples, also see the logo for Prana.com

Please ask questions and have fun!

Updates:
--Hint:  Please no more giant T's. We're not Tesla.
--Hint:  Look at my examples. There are no single giant letters. They all have a playful emblem that evokes an emotion related to the brand.
--Hint:  Things that evoke warmth:  hot, heat, flame, fire, rising, billowing. The name is Toasti, like toast. Like being wrapped in a warm, toasty blanket with a cup of cocoa. Or, biting into a warm, toasted cinnamon bun.

I&#039;m happy with the final product. Some minor communication hiccups. I would use logoguy again!