- Needs to have a professional, educational feel.
- Needs to be simple and easy to print.
- Acceptable fonts: Minion Pro (substitute: Georgia or Adobe Garamond), Univers LT STD (substitute: Helvetica Neue or Arial), and Thirsty Soft.
- Color palette: navy blue (Pantone 540 C), gray (Pantone Black 45%), light gray (Pantone Black 20%) 

Below are messages that "Go Beyond" is to inspire:
- Go beyond the classroom perspective and look towards the future  
- Go beyond your current mindset and think globally 
- Go beyond yourself and support those around you
- Go beyond what is expected and beyond what you expect of yourself 

Go Beyond (and needs to include Huntsman MBA)