Something simple.  I don't want the logo to look automotive.  The sanding blocks/tools are typically used by people doing pretty high end work, and the price point is mostly pretty high.  Also, and importantly, this logo will be embossed into rubber, and it needs to say "True Blox".  Depending on how the logo looks, I might like to add the website to it, which will be www.TrueBlox.com.   I have a website for the freelance work I do, which is where I sell these products as well.  Id like to separate this into a brand all on it's own.  My website is www.TylerKrauseInc.com  

Great design, great to work with, and puts in the effort.