I want to come up with a simple identity/logo and name of my new online based business that targeting youth households, and individuals.

I’m thinking of three elements/messages to be conveyed when you hear the name of the store or see the logo 
1.	The concept of “Smart” which is based on internet connectivity that give privilege of easy “accessibility”, “monitoring” and “control”
2.	The value proposition of our products/services associated with the Energy saving and productivity as an output of dealing with us 
3.	 All of the above will be for “Houses” and “Cars”

I’m thinking of very formal &amp; rigid design with light colors 


TechPlus