We already have a logo we've used for years and want merely to update it to reflect our work exclusively in healthcare. When we designed the current logo, we were more of a generalist firm working in several industries. No longer. We have since built a highly recognized name in healthcare and a well established identity that's more than a decade old. Given this, we do NOT want to start with a new identity, but rather to keep our current color palette in the existing logo (notably the gold, burgundy and grey) and add some touch that clearly indicates our healthcare focus. Ideas we've entertained is having one of the serifs in our "V" morph into a stethoscope or a cardiogram squiggly line, though we're very eager to see fresh ideas. Also, we're open to altering the colors within the circle, such as giving it a 3D effect. Lastly, we've expanded our name to include "& Healthcare Change Management" to document the recent addition of new consulting services." I have attached a round of first-draft ideas as a background, plus our current logo.

Vanguard Communications