As you see from coconutoils.com, we are just starting to blog. The blog will have white backgrounds. So the logo can go against white. Also more rectangle then square.

As far as colors, let us know what you think. Just of top of my head, the coconut colors are green, brown, tan, white, black. 

But not stopping you from design. 

Like the web 2.0, flat illustration look to but just design it as you think. Imagine this logo as the leading blog on the net for coconut oil information. authority. 

I typed coconut oils into the google search for images and attached some logos that I like:

Great Designer. Helped me customize order with sizes of the design that will work with mobile and tablets. Thanks again. 

CoconutOils.com